First Speaker: VP of Amazon Web Services – Adam Selipsky<\/p>\n
Motivation for building AWS – Scaling Amazon.com through the 90’s was
\nreally rough.\u00a0 10 years of growth caused a lot of headaches.<\/p>\n
What if you could outsource IT Infrastructure?\u00a0 What would this look like?
\nNeeds:
\nStorage
\nCompute abilities
\nDatabase
\nTransactions
\nMiddleware<\/p>\n
Core Services:
\nReliability
\nScalability – Lots of companies have spiky business periods
\nPerformance – CoLo facility and other silos in the past have shown that developers do not want slowness and wont accept it
\nSimplicity – No learning curve or as little as possible
\nCost Effective – Prices are public and pay as you go.\u00a0 No hidden fees.\u00a0 Capital expenses cut way down for startups<\/p>\n
Initial Suite of services: S3, EC2, SimpleDB, FPS, DevPay, SQS, Mechanical Turk<\/p>\n
Cloud
\nComputing is a buzz word and allowing infrastructure to be managed by
\nsomeone else.\u00a0 Time to market is huge since you dont have to buy boxes,
\nCoLo hosting, bandwidth, and more.<\/p>\n
Second Speaker:\u00a0 Jinesh Varia, Evangelist of AWS
\nPromise to see their roadmap for the next 2 years.
\nAmazon has 3 business units
\nAmazon.com, Amazon Services for Sellers, and Amazon Web Services
\nSpent 2 billion on infrastructure costs already for AWS<\/p>\n
Analogy
\n– Electricity generated somewhere else doesnt really add any value.
\nThere is a certain amount of undifferentiated services.\u00a0 Server
\nHosting, Bandwidth, hardware, contracts, moving facilities, … Idea to
\nproduct delay is huge.<\/p>\n
Example of Animoto.com<\/p>\n
They own no hardware.\u00a0 None.\u00a0 Serverless startup.<\/p>\n
They went from 40 servers to 5000 in 3 days.\u00a0 Facebook app.\u00a0 Signed 25,000 users up every hour<\/p>\n
Use Cases
\nMedia Sharing and Distribution
\nBatch and Parallel Processing
\nBackup and Archive and Recovery
\nSearch Engines
\nSocial Netowrking Apps
\nFinancial Applications and Simulations<\/p>\n
What do you need?
\nS3, EC2, SimpleDB, FPS, DevPay, SQS, Mechanical Turk<\/p>\n
S3
\n50,000 Transactions Per Second is what S3 is running right now.
\n99.9% Uptime<\/p>\n
EC2
\nUnlimited Compute power
\nScale Capacity up or down.\u00a0 Linux and OpenSolaris (uggh, Solaris) are accepted
\nElastic Block Store is finally here!\u00a0 Yay!<\/p>\n
SimpleDB
\nNot a Relational, no SQL.\u00a0 But highly available and highly accessible.\u00a0 Index Data…<\/p>\n
SQS
\nActs as a glue to tie all services together.\u00a0 Transient Buffer?\u00a0 Not sure how I feel about that.<\/p>\n
DevPay and FPS
\nDevelopers get to use Amazon’s Billing Infrastructure.\u00a0 Sounds lame and sort of pyrimad schemey<\/p>\n
Mechanical Turk
\nAllows
\nyou to get people on demand.\u00a0 Perfect for high-volume micro tasks.
\nHuman Intelligence tasks.\u00a0 Outsource dummy work I guess…\u00a0 Not sure.<\/p>\n
Sample Architecture
\nPodango<\/p>\n
He wrote a Cloud Architecture PDF Amazon Start-Up Challenge is open.\u00a0 100K<\/p>\n aws.amazon.com\/blog<\/p>\n Jinesh Varia, jvaria@amazon.com<\/p>\n Customer Testimonials Resources blogs.splunk.com\/thewilde\u00a0 -> Inside the Cloud Video<\/p>\n code.google.com\/p\/fabulatr<\/p>\n Rightscale, cant use elastic fox from iPhone, you can use RightScale austincloudcomputing.com<\/p>\n MyBaby Our Baby<\/strong> GoDaddy vs AWS.\u00a0 GoDaddy sucks…\u00a0 but under all circumstances, “you need a geek” to get this running.<\/p>\n You Amazon has a long track record for success and there is a lot of trust from Other Inbox.<\/p>\n","protected":false},"excerpt":{"rendered":" First Speaker: VP of Amazon Web Services – Adam Selipsky Motivation for building AWS – Scaling Amazon.com through the 90’s was really rough.\u00a0 10 years of growth caused a lot of headaches. What if you could outsource IT Infrastructure?\u00a0 What would this look like? Needs: Storage Compute abilities Database Transactions Middleware Core Services: Reliability Scalability […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[33],"tags":[],"class_list":["post-143","post","type-post","status-publish","format-standard","hentry","category-elastic-compute-cloud"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t
\n
\nFuture Roadmap<\/strong>
\nFocus on security features and certifications
\nContinued focus and operational excellence
\nUS and international expansion
\nLocalization of technical resources
\nAmazon
\nEC2 GA and SLA – Out of Beta and SLA delivered << This is really
\ngood for us!\u00a0 Now if gmail would get out of beta after 5 years!
\nWindows Server Support
\nAdditional services<\/p>\n
\nSplunk <\/strong>used AWS to host a development camp and start an instance.\u00a0 Email instructions and SSH keys.\u00a0 Free, Open Source.\u00a0 DevCamp.
\nFabulatr at @Google Code\u00a0 It starts up an instance gets it ready, sends email with ssh key to user
\nAnother Use Case – Sales Engineering – POC, Joint work with Support, A place to play, Splunk Live Demo
\nSplunk blog and there are some videos on blog.
\nPut splunk in your cloud<\/p>\n
\ndownload.splunk.com<\/p>\n
\n
\nOtherInbox <\/strong>
\nLaunched
\non Monday.\u00a0 Helps users manage inbox.\u00a0 Emails from OnStar, Receipts
\nfrom Apple.\u00a0 OtherInbox allows me to give out different addresses.
\nfacebook@james.otherinbox.com
\nSeems like a cool app.
\nUse Google Docs to grab information ad hoc.
\nThey use DB’s on EBS in a Master\/Slave relationship for SQL, formerly on EC2 w\/o EBS, now EBS is awesome.
\nBuilt on Ruby on Rails > MVC and SproutCore (JavaScript framework)<\/p>\n
\nShare, Organize, Save all of the videos and pictures for kids
\nInvite friends and family to your site, they get emails about your kids when you add content
\nOther people can add photos of your children and pictures from other parents (at the park, babysitter, …)
\nUses S3 only
\n
\nArchitecture for LB<\/strong>
\nTwo Front End Load Balancing Proxy Servers that hit the right app servers.
\nNeed
\nto read on Scalr (Pound)\u00a0 HAProxy was also recommended.\u00a0 He also
\nmentioned that Scalr is cool, but AWS is coming out with a LB and tool
\nfor us to use.\u00a0 He said to give it some time, but they would have
\nsomething for us!
\nhttp:\/\/aws.typepad.com\/aws\/2008\/04\/scalr-.html<\/p>\n
\nneed a Linux System Administrator under all circumstances and a lot of
\npeople seemed miffed by this.\u00a0 I dont see what the big deal is and
\nunder the AWS scenario, you don’t need all the infrastructure
\n(hardware) needed before and you need a lot less people than the
\ntraditional model.\u00a0 You always still need someone who knows how to work
\nthe systems, but now you need fewer and you really need people that are
\nlinux admins but also web admins that know traditional web services and
\napplications.\u00a0 There will never be a magic button that just spins up
\nservers ready to go for your unique app, Amazon makes it easier, but
\nyou still need a geek…\u00a0 They make the world work…<\/p>\n